ASDF—short for “All Starts Different”—was founded in July 2022 by visionary entrepreneur John Ooi, transforming a grassroots, street-level hustle in Kuala Lumpur into one of the fastest-rising global vape brands. Today, ASDF operates with a South Korea headquarters, China-based manufacturing, and a Malaysia design hub, embodying a commitment to individuality, innovation, and premium quality across every product line.
Fueled by John Ooi’s 13+ years of industry expertise, ASDF rapidly expanded from a local startup into a global force across Asia-Pacific, Europe, the Middle East, South America, and Africa. The brand’s mission—“premium, globally compliant vaping products that inspire individuality”—is reflected in a diverse portfolio including:
- Disposables: Vapetape 8K, 12K, 25K
- Prefilled Pods: Unplug, Offgrid
- Closed Pod Systems: Chroma, Neura, Cerro
- Open Pod Mods: Engage, Core
ASDF products feature high safety standards such as child-lock mechanisms, Type-C fast charging, and full TPD compliance (2mL / 20mg), while offering celebrated flavors like Grape Slush, Pineberry, and Mango Mix. These innovations enabled ASDF’s rapid growth—from its South Korea breakthrough in 2023, to strategic entries into the UAE and Australia in 2024, and the rollout of STIQ 3mL in Peru and Zambia in 2025.
John Ooi’s founder story, shaped by resilience and ambition, remains central to ASDF’s identity. Rising from humble beginnings, he expanded ASDF into a lifestyle-driven empire that now includes the ASDF.CO athleisure fashion line, uniting communities worldwide through originality and self-expression.
For more information, visit www.asdfworldwide.com
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