When John Ooi launched ASDF in July 2022, he carried with him more than a decade of hands-on experience—from selling vape products out of his car trunk in Kuala Lumpur to mastering every layer of the industry. Today, that hustle has evolved into a brand that spans 10+ countries, reshaping the global vaping landscape.
As Chairman, CEO, and Managing Director of ASDF Worldwide, John spearheaded major product milestones: the bold, cassette-inspired Vapetape 8K (Sept 2022), the flavour-rich Unplug 12K prefilled pods (Dec 2023), and the stylish, TPD-certified Chroma closed pod system (April 2024). His forward-thinking mantra—“Regulations come and go, but innovation keeps us ahead”—continues to guide advanced releases like the Engage 50W open pod and STIQ 3mL disposable, engineered for compliance across global regions.
John built ASDF’s international infrastructure with precision: South Korea for strategic command, China for high-volume manufacturing, and Malaysia for bold, original design. Under his leadership, ASDF made headline appearances at Vaper Expo UK and World Vape Show Dubai, strengthening its credibility and global partnerships.
Products like Unplug 25K and Tempo 30K, featuring dual mesh coils and high-strength 35–50mg salt nicotine blends, embody John’s user-first philosophy—designing for real needs, real smokers, and real-world satisfaction. Extending beyond vaping, the launch of ASDF.CO fashion in August 2022 marked the beginning of a broader lifestyle movement inspired by individuality and creativity.
For more information, visit www.asdfworldwide.com
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